Meet the Franchisor

Beaux-Arts was founded in 1996 by Linda Lloyd (while eight months pregnant) in Kempton Park, South Africa. After a year as a pilot franchise, she became an associate member of the Franchise Association of Southern Africa in 1997, and a full member in 1998. By June 2001 she had franchisees servicing schools in one hundred and one cities, towns and municipalities throughout South Africa. She trains all her franchisees herself : except for full product training, she also teaches them business and marketing skills - and also trains the teachers and managers they employ. Her franchisees are highly qualified and share a rich gene pool.

As we use predominantly methodologies supported by the Kobus Neethling Group, our Franchisees also receive Whole Brain training in workshops by the South African Creativity Foundation: to this end we are a child-related extra-mural activity that is endorsed by Dr. Kobus Neethling, President of the South African Creativity Foundation (Incorporated with the Kobus Neethling Group).

We have developed a motor-skills development programme in consultation with Betsie Vlok, occupational therapist and lecturer in occupational therapy, Faculty of Health Sciences, University of Stellenbosch. 
Our programme is accompanied by Lesson-Songs.

Linda Lloyd is also a registered NBI® Whole Brain Practitioner (

Franchisees and their employees also receive ongoing training, by specialists in their field, in pottery, arts and crafts to ensure that we use cutting-edge techniques with age-old pottery skills.

Beaux-Arts Kidz Kraftz, Beaux-Arts Creativity!, the Arty logo (Left hand with face and text "ARTY") and 'Free your child's creative spirit with pottery' are registered trade marks of Linda Lloyd CC. Our trademarks are also registered in the UK, Australia and New Zealand.